DATA COLLECTION

While collecting data, we make use of marketing information which is based on the latest research tools supporting decision – making.

The key element is multi – criterion form of data collection which allows us to obtain fuller range of content necessary for appropriate analysis. Among other things, through skilful use of „Action Research” method, we collect data from the inside of the company very effectively. The expertise and experience of the strategic, market and competitive intelligence team let us productively search for appropriate information on the outside of an organization through open sources. Apart from that, we take advantage of expert advice, research of the rivalry in the field, market research, as well as research into contractors and customers.

Our strength amounts to innovative approach to data collection and wide use of IT tools integrated with multi-criterion spatial analysis as well as the ability to process the results of marketing research, strategic intelligence and spatial analysis in a coherent form. All the factors are in the frame of the PHARMA360o. System, which has been designed by us. Thus we obtain full spectrum of company’s environment both on a macro and micro scale.

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